Branding involves selling a product or service under a well-known name.
Each decision made during the marketing mix helps to build a business's brand.
Examples of well-known brands are Apple and Nike.
Advantages of Branding
Its products are easily identified by consumers.
Consumers are often willing to pay more for goods made by a well-known brand.
Consumers become loyal to brands.
A reputation for quality or value can be established for all a business's products, which makes introducing a new product or service less of a risk.
Logos
A logo is a symbol or design used by a business to identify its products.
Logos also help to distinguish a business's products from a competitors products. For example, when you look at sportswear it is easy to tell if it is Nike or Adidas.
