Advertising in print, on the radio and on the tv has been around for a long time but in recent years, advances in technology have created many new ways for brands to reach their target market.
Digital media, such as websites, videos and websites, are widely used by brands to reach consumers.
The promotion of goods and services using digital media is known as digital marketing.
Advantages of Digital Marketing
It costs less than traditional advertising.
Digital media can contain text, graphics, movement and pictures.
Digital marketing can be shared globally without any extra cost to the advertiser.
Brands can target consumers by ensuring that their adverts appear on the social media feeds of people who are likely to be interested in the products.
The success of digital marketing can be measured quickly and easily.
